Why It Matters Giveaway!

Order from the 15th November and get automatically entered into the giveaway to win the entire Why It Matters Collection.

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Amy Brown

Professor Amy Brown is based in the Department of Public Health, Policy and Social Sciences at Swansea University in the UK where she is Director of 'LIFT' - the centre for Lactation, Infant Feeding and Translation. With a background in psychology, she first became interested in the many barriers women face when breastfeeding after having her first baby. Three babies and a PhD later she has spent the last fifteen years exploring psychological, cultural and societal barriers to breastfeeding, with an emphasis on understanding how we can shift our perception of breastfeeding from an individual mothering issue, to a wider public health problem.

Professor Brown has published over 100 papers exploring the barriers women face in feeding their baby during the first year. In 2016 she published her first book Breastfeeding Uncovered (2nd edition 2021), followed by Why Starting Solids Matters (2017), The Positive Breastfeeding Book (2018), Informed is Best (2019), Why Breastfeeding Grief and Trauma Matter (2019), Let's talk about the first year of parenthood (2020), Let's talk about feeding your baby (2021), Why Single Parents Matter (2023) and Why One-Child Families Matter (2025).

She is a regular blogger, aiming to change the way we think about breastfeeding, mothering and caring for our babies.

She sells signed copies of her books on her website.

X: @Prof_AmyBrown